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10 Korean Beauty Standards You Need To Know

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  • Post category:Beauty
  • Post last modified:March 1, 2023
  • Reading time:5 mins read

Korean beauty is a booming industry right now. It’s been steadily growing in popularity over the last few years, and it’s only getting more popular as time goes on. With new brands and products debuting daily, there’s an abundance of options for those who want to try out the trend. And if you’re looking for other people to help you figure out where this beauty obsession is headed next, look no further than social media. Korean beauty is all about authenticity and realness these days. Brands that offer subpar formulations or use artificial ingredients are quickly being left behind by their more ethical competitors. The current K-beauty craze has direct ties to millennials, with the majority of our friends having been sucked into it over the past few years (it was almost impossible for us not to follow suit after discovering Huxley ridge ice cream).

What is Korean Beauty?

Korean beauty is the beauty industry that is rooted in Korean culture and principles. It’s a genre of products that are formulated uniquely for the Asian market – and, more specifically, for people of Korean ethnicity – through the use of natural ingredients and traditional herbal remedies that are often lost in western beauty practices. From cleansers that are designed to remove all traces of makeup, to moisturizers that are packed with anti-aging ingredients, Korean beauty products include everything you need to take care of your skin, from head to toe. And while the trend has been growing in popularity for the past few years, it’s only recently become a major global phenomenon thanks to K-pop and Korean beauty influencers, who’ve been bringing the trend to the masses for the past few years.

Why Is Korean Beauty So Popular Right Now?

Korean beauty has always been popular among Asian beauty aficionados and celebrities, but it was only recently that the trend really took off in the West. It all started with K-pop stars, who were known for their flawless skin thanks to their intense beauty regimen of sheet masks and water-packed beauty products. These celebs quickly inspired their millions of fans to check out the trend for themselves, and the rest is history. Indeed, the craze for Korean skincare products was so intense that even western brands like Too Cool For School and Tarte were inspired to bring in new products to meet the demand. The beauty industry is always on the lookout for trends to add to their arsenal, and Korean beauty proved to be an excellent fit. With the help of social media influencers, the trend was able to expand at lightning speed, and today it’s one of the most popular beauty movements in the world.

What Are The Korean Beauty Standards?

Korean beauty standards are the set of rules that dictate what products and ingredients should go into them. They’ve become a buzzword in the beauty industry as brands race each other to incorporate more natural ingredients into their formulas to match the Korean beauty trend. But what exactly are the Korean beauty standards, and how are these ingredients being used in products? Natural Ingredients The main focus when creating a Korean beauty product is natural ingredients that are derived from plants. These ingredients can be found in most western beauty products, but are usually less effective than the Korean counterparts because they’re not as potent. Anti- Aging Ingredients Another main focus when creating a Korean beauty product is anti-aging ingredients that are designed to target wrinkles and skin damage. Wrinkles are the number one concern for people who want to look younger and are one of the main reasons why people turn to Korean skincare products.

Which Korean Skincare Product Should You Try First?

There are so many great Korean skincare products on the market right now, but to help you get started, we recommend getting the Clean It Zero Blackhead Power Wash or the Snail 96 Snail Hydro Gel Moisturizing Gel Pack. Our team members have used both of these products and loved the results they provided, and we think they are excellent examples of what the Korean skincare trend is all about. These products are both packed with natural ingredients that are designed to help you get a clearer, healthier complexion, and they’re designed for easy use so you don’t have to spend hours slathering on face masks.


There is so much buzz around Korean beauty products right now that everyone is scrambling to try them out for themselves. So where do you start? From a skincare perspective, you can start by looking into Korean-inspired cleansers and toners that are packed with natural ingredients designed to cleanse and brighten your skin. There are also many Korean-inspired masks designed to help you get rid of any excess oil on your face thanks to their astringent properties. From there, you can move on to Korean-inspired moisturizers and serums that are packed with anti-aging ingredients designed to combat wrinkles and sagging skin. These are just a few ways that you can incorporate Korean beauty products into your skincare routine. And don’t worry if you’re not sure exactly what the hype is all about, as we’ve broken down the Korean beauty standards so you can get a better idea of what’s next in skincare.

Eric Bergevin

Eric Bergevin was born in 1974 in a small town in rural America. He grew up with a strong sense of community and a desire to help others, which eventually led him to pursue a career in medicine.

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